Responsive website design has been a vital component for effective websites for quite a while. Pair that with an expanded use of mobile phones and the multitude of different screen sizes of all devices it’s logical why the Internet won’t quit discussing it.
But what does responsive web design mean for small or medium sized business owners? More importantly, why should you concern yourself with responsive web design?
When it comes to promoting and marketing your business, a well-designed website is your most valuable asset. But, to be truly effective, an attractive design alone isn’t enough. Your website also needs to be responsive.
The main reason why you’d want a responsive website is the fact that the use of mobile devices to browse the Internet has shot up. More than 50% of traffic now comes from mobile devices and with the advent of 5G this could grow even further.
From a business owners point of view, this means that if your website doesn’t respond well to smaller screens and is hard to read and navigate, your visitors will be more inclined to move on to a competitor’s site instead.
Put simply, respoPut simply, responsive web design isn’t a luxury; it’s a necessity and now is the perfect time to ensure your website is responsive.
You may have been wondering what responsive web design really is and why it matters, you’ve come to the right place to find out more.
What Is Responsive Web Design?
The term responsive web design was coined by Ethan Marcotte in 2010 and refers to the process of designing websites that will respond to the device they’re viewed on in order to provide users with a seamless, optimal user experience.
Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
At its core, responsive web design follows the three main principles: fluid grids, responsive media, and media queries. In some cases, responsive web design also makes use of the media viewport meta tag when a device can’t determine the initial width or scale of a website, which causes media queries to not trigger.
Why You Need Responsive Web Design for Your Business Website
Responsive web design isn’t just about following the latest web design trends. Adopting a responsive layout for your website has many benefits for your business that can impact your traffic, SEO, and revenue. Here are the top five reasons why you should consider responsive web design for your website.
1. Better User Experience and Website Usability
The number one reason to adopt a responsive web design is you will be providing your visitors with a better, simpler and clearer experience by improving the usability of your website. If visitors aren’t forced to immediately scroll in all directions, pinch and zoom to read your content, they’ll be more inclined to stay on your website for a longer period of time. They’ll be able to easily navigate from one page to another as well as have no problems to fill out a form or click your call-to-action button.
2. More Mobile Visitors
As we mentioned earlier, statistics show that more than half of all web traffic now comes from mobile devices, this means that once your website is responsive, you’ve got much better chances of attracting those visitors and keeping them interested. If they land on your website and are met with a website that looks and works great even on smaller screens, they’ll have no reason to navigate away so your business is bound to see an increase in leads and customers from mobile devices.
3. Faster Website
Aside from responsive web design, another Internet trend that has become a must is a fast-loading website. Responsive websites have better loading times than unresponsive websites thanks to fluid grids and responsive media. This leads to visitors spending more time on your site, which leads us to the next point – conversion rates.
4. Improved Conversion Rates
If visitors spend more time on your website, this gives you a better chances of converting them from visitors into leads and then into subscribers, customers and buyers. According to research, the average conversion rates for Smartphone devices are up by 64% than desktop conversion rates. This is a direct result of improved user experience that comes from having a website that is easy to use across various screen sizes and faster loading times.
5. Better SEO Rank
Last and certainly not least, a better SEO rank is definitely one of the top five advantages of responsive web design. After all, if you cannot be found in search engines, then getting organic traffic for your website will be nearly impossible. According to Google, the responsiveness of your website is one of the ranking signals that determine how your website is displayed in the search engines. However, Google isn’t the only search engine that recommends it. Bing has clearly stated on its blog that building websites optimized for all platforms is key to a successful SEO strategy.
How to Check if Your Website is Responsive
Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.