I thrive in the potential when people, technology and creativity come together – crafting digital solutions that engage users and boost brand equity. My passion is to fuse feasibility with aspiration, ensuring products not only shine but also deliver tangible returns.
My craft is about more than pixels; it’s about building genuine digital connections between brands and people, diving deep into their requirements and anticipating their interactions based on the context in which they engage with the product. Working lean and testing often.
By uniting thinkers and makers in cross functional design teams, I champion a holistic approach to problem solving. I combine human-centric design principles with system thinking, resulting in experiences that are not just engaging but also purposeful and cherished.
My pursuit of excellence is unquenchable: from refining processes, elevating team dynamics, to continuous learning—even from missteps. I bring to every project an infectious energy – fostering collaboration, nurturing growth, and always pushing the envelope.
A few things i believe in
I’ve had the privilege to work with great brands – designing, directing, and coaching blended teams on some large digital transformations, systems, platforms, products, envisioning, CVPs, NPDs, MVPs, optimisations, and brand experiences. For example. The O2 360 Digital transformation program, O2’s MyO2 customer service web and app, O2 e-shop, Domino’s web and app, easyJet website and app, Kia website and eCRM, Cadbury digital experiences and website – Many of these have thousands if not millions of users.
And then I’ve been lucky to work on projects that have had users exploring an interactive video of Ed Sheeran’s life through his own eyes, flicking frisbees from your phone to a cat who wants to be a dog on your desktop for O2, painting your desktop with augmented reality cars for BMW, engaging with new cars through Audi UK’s first Wired iPad ad, being a chunk in the worlds biggest interactive social media bar of Toblerone, getting teased with magic quills and owls for J.K Rowling and Harry Potter, and dissecting a dynamic visualisation mechanic for a 36,000 people Mindshare survey. Or using an Alexa voice skill to bridge the knowledge gap between parents and kids about internet safety for O2 & NSPCC.
Across a number of award bodies and industry panels – projects have received recognition including: Most Creative Use of Technology, Most Innovative or Creative Use of Content. Best Experiential Campaign of the Year, Winner in Experiential – Innovation, Apps, Mobile, and Voice – Education & Reference (Voice), Best Use of GPS/Location Technology, Best Conversational Interface, Best use of Experiential, Branded Game or Application – Mobile & Experiential, Best Customer Retention or Loyalty Programme, Best Customer Journey, Best Creative Solution, Best UX, Best Digital Activation, Best Digital, Creative use of data, Best Digital Customer Experience – Innovation, Best Online Retailer – O2. D&AD New Blood – Most Outstanding Streaming media, way back in 2003.
Specialties: Digital Product Design, Service Design, Experience Strategy & Design, Interaction Design, Interface design, Interactive Direction, Motion Graphics, Branding, Design Systems, Storytelling, Design & System thinking, and Creative Technology. Design Ops, Team building and Design Coaching.
Clients have included O2, Domino’s, easyJet, Shell, Compare the Market, Asda, J.K Rowling (Pottermore), Cadbury, Kraft, Sony, Sony Ericsson, Google, Sky News, Disney, Audi, BMW, Becks, Barclays, ITV, Mclaren, White Claw, Abbott and Kia.
