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Easter, baby chickens and dancing… there was a TV ad with a chick dancing, what better way to say happy easter with your own dancing chick with moves, a message and a soundtrack – 1,000s of combinations – lots of fun.
chicksite

My involvement

Work with James closely to make this a responsive device agnostic experience. Directed this from conception to finish, across the site, and the 3d modelling and video production.

Credits

Creative Director – James S
Interactive Design Direction / Animation Direction – Jonny G
IA – James S / Jonny G
Design – Adeline M
Dynamic video render workflows – Tom W
3D, animation and motion Design – Formation
Tech lead – Kieran A
Dev – Richard H

Dynamic Video Mechanic / Storyboard

Asda-Video_stiitch

Example video range

Video Stills

chick1

chick2

Responsive Design

chicksresponsive