We have worked with Kia for 7 years now working across site and showroom on way to help inspire and sell.
We’ve been creating engaging website experiences, enhancements, and CRO to increase test drives and spread aware of all their great electric vehicle initiatives. this video shows a run down of that.
Over a couple of years in the run up to the pandemic we trialed a few ways to support car dealers in the showrooms.
the problem being so many options for car configuration, and financing, and limited brochures.
In these trials we went from a more conservative tablet solution that dealers could have to hand and pass to customers. To then looking at something with more visual impact in the form of a large touch screen using the same content, but the interaction design re-configured to work in a more flexible manner across tablet and large wall mounted touch screen.
