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The O2 Rebrand

The O2 gets a particle based rebrand

Route 1

Route 2


In situ movies

The O2 had a re-branding. We needed to bring the static version of the logo to life. It needs to live across multiple formats: As well as standard ones like intros to videos and presentations. It also needed to work across a number of physical sites in and outdoor around the venue, including around the arena seating. More details coming soon…


In stills


theo2_animtest

Credits

Logo Concept – Courtney & Juliet
Logo Design – Adam E
Motion Direction – Jonny G
Motion Designer – Marcos S

I was also involved in the redesign of their online platform, working on the initial design direction…

TheO2_InSitu.jpg