So luckily the day came when the bottle tops aligned and we had chance to re-imagine Coor’s online presents, starting from scratch with UX and IA and updated yet not totally brand new guidelines to work with. But most importantly a new content stretegy born from a desire to engage and extend the audience beyond lovers of everyone’s fav denim wearing 80s martial arts film star. Interviews, events and regular competitions and audience conversation where the ambition.
We worked together with the in house dev team to create something fresh and good looking across all screens and unique for Coor’s while still being on point for the creative limitations of the framework it had to live on.
Interactive Creative Director – Jonny G
Designer – Andy P