To support activity around the olympics and getting kids involved – everyones favourite burger maker created a Happy Meal optimised digital experience. Our role in this project was not to design or UX the site but to build it and create the thank you “cut scenes” which happen when a child had “Powered the rainbow” using their happy meal pedometers.
Interactive Lead, Motion and Art Direction for the animations, UX, flash animation,.
The agency we were commissioned by had sold in some loose storyboards of what these scenes should be roughly. But there had been no real art direction set. This is where I was given an opportunity…
My main creative involvement was the art direction of the Thank you cut scene animations, and the optimising of site UX due to it being fundamentally flawed early on. So this needed a large of amount of fixing and manipulation as the project rolled on.
The team of these cut scenes was myself, a freelance animator, and a freelance sound designer.