This campaign involved help from our friends Capture. They created the gorgeous 3D owls.
Phase 2 saw another challenge element. This time involving magic quills. This phase was released a month after the initial buzz, video reveal, and owl teasers. When you completed one of these banner challenges you unlocked a link to an exclusive early access landing page for the site
The executions for this phase involved catching, finding, selecting, and controlling magical quills. On passing the challenge you unlock a link to take you to a page only available to a limited number of people who can then register to become one of the first beta users of the Pottermore site.The challenges include catching the magical quill from a cloud of floating quills, leviate the magical quill, identifying it from other quills, and catching the magic quill in an inkpot. The very talented Sergio Garcez was the main developer behind the lovely code that went into making these lovely quill sequences interactive and highly playable.
Like phase 1 this involved the talented gentlemen at Capture. They created the lovely 3D quills and inkpot.
Creative lead, Art and Interaction Direction, Design, Flash animation, After Effects animation, Rich Media Banner Build.
Revolution Awards, 1st Prize – 2012 (Media & Entertainment)
Revolution Awards, 1st Prize – 2012 (Best use of Online Advertising)
Revolution Awards, 1st Prize – 2012 (Best Integrated Campaign)
Lovie Awards, Bronze – 2012 (Online-Only Campaign)