Our challenge:
To iterate, optimise and evolve the services and revenue opportunities across O2.co.uk.
Our target audience:
a diverse set of users with varying levels of needs and expectations of their connected devices.
Our objective:
to provide seamless experiences; amplify engagement with our services; update and purchase products; and increase revenue across new and existing users.
How
We put customers at the heart of all that we design, iterate and deliver.
We design emotive, relevant & seamless engagement for new and existing users. With data-driven content and inclusive interfaces, we iterate platforms to provide tailored custom plans, AI-driven help, simplified purchase journeys, and holistic account self-servicing; delivering improved customer service and purchase experiences.
why
O2 was born out of the simplest human insight. Your phone is essential to your life, keeping you connected to what you love. What evolves is what we need and expect from O2; to always respond to new behaviours and expectations based on ever changing cultural and technological factors. By remaining committed to keeping people connected, we will always deliver experiences that serve these needs.
Now in its fifth year and about to move over to Figma from Sketch and Invision. The Oxygen Design System (ODS) is the foundations of all experience design across the O2 Digital ecosystem. Currently at 864 Atoms, 353 Molecules, 425 components & organisms, and 97 Templates. Governed and maintained by 3 designers, and used by 30+ designers.
It cover the experience and interaction design across platforms overalls and CRO, and proposition service design across web customer service, shop, & marketing,
but together with in-store retail POS and call centre systems interfaces within the “360 digital transformation” pipeline.
The system is a full integrated team library within the Sketch workflow, as well as an Invision DSM Monument Site of internal teams.
Taking this forward we are looking to extend the typically foundations of the design system with motion and interaction principles. I call this Breathable UI. A unique expression of the brand and interaction principles working together to make own able, recognisable user experiences.
Ambitions as we move into Figma is a full end to end delivery pipeline with engineering & development via Tokens and Storybook. But already the design System and our Design Ops based collaboration model helps drive Customer Value Proportions, Visioning, CRO, and general Innovation and Communication between teams
