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Refresh

Push the button

The above shows one of the in-store sequences for o2 Refresh – which is a product from o2 that allows a customers to “refresh” their phone before their tariff is up.
The creatives came up with the idea of a refresh button – and on pressing the button you could reveal a phone – not that exciting. But that was the challenge!!!

I selected and worked closely with freelance animator Simone N and directed how we should bring this static visual to life – complementing the idea of transformation and re-generation in an organic yet mechanical way established by the print work.
refreshoutdoor-c2_5

refreshStatic 220_1 0.00.04.07

Online Takeovers

InStore Holograms


To completely understand the object we were working with – Before directing it I loosely experimented with various ways it could work. Looking at the object itself but also played with making forms behave unexpectedly given their material. This then informed the final sequence…

Tests